Paving · Sealcoating · Epoxy
ZGR Creatives runs Meta advertising for asphalt paving, sealcoating and epoxy contractors — built to put homeowners, property managers and commercial buyers who are actually ready to spend in front of your crew.
Who we help
Turning down everything else is the point. Knowing what a driveway is worth in April versus August, and which of those months you should be spending in, is the difference between an ad that sells work and an ad that gets scrolled past.
01 / ASPHALT PAVING
High-ticket jobs require more than cheap leads. We build campaigns for serious quote requests from homeowners, property managers and commercial buyers, matched to project value, timeline and geography.
02 / SEALCOATING
Homeowners don't always wake up knowing they need it — they need to understand why first. We build campaigns that teach asphalt maintenance and the cost of waiting, creating demand before we ask for the sale.
03 / EPOXY & COATINGS
A homeowner upgrading their garage and a facility manager working from a spec sheet need completely different messaging. We build separate residential and commercial campaigns to reach each buyer with the right offer.
The numbers
Every figure below comes straight out of Meta Ads Manager on accounts currently under management. Not a case study, not a projection, not a best month cherry-picked from last year.
461
Form leads generated
$15.07
Blended cost per lead
$5.24
Best account cost per lead
$6,947
Ad spend managed
Source: Meta Ads Manager, accounts under ZGR Creatives management, 16 August – 14 September 2026. Curves are redrawn from the account dashboards in brand styling; totals are exact. Ad spend is paid by each client directly to Meta — ZGR Creatives charges a management fee and takes no cut of spend. Past account performance is not a guarantee of future results.
Client reviews
The thing contractors mention first is almost never the targeting. It's that Zak answers, stays on the account, and changes things when they need changing.
“It's been a great experience working with Zak since June 2025. He's easy to communicate with, maintains a great relationship, and is proactive with our campaigns. You can tell he genuinely stays involved and cares about getting things right. Overall, it's been a great experience working together.”
“Zak has been great to work with. Communication is excellent, he's quick to respond, and any issues that come up are handled quickly. What I really appreciate is that he doesn't just launch a campaign and forget about it — he actively monitors everything and makes adjustments when needed.”
“The results have been game-changing for our business. Zak has helped us generate a consistent flow of high-quality leads, and we're currently seeing around a 60% conversion rate.”
The real problem
Most contractors we talk to are already getting form fills. They're getting them from renters, from people three counties out, from tyre-kickers collecting five quotes, and from the same shared list four competitors bought. Volume was never the hard part.
What you've been sold
What we build instead
What we run
01
Campaign architecture built for the trade: objective, budget structure, audience geometry and placement decisions made for a local service business with a truck and a crew, not for an e-commerce funnel borrowed from a different industry.
02
Concept, script, shot list, edit. Ads built from your own job-site footage where we have it, and produced from scratch where we don't. The first two seconds are the whole fight — that's where the work goes.
03
Offer, hook and ask, matched to the season and the job value. A sealcoating offer in June and a paving offer in September are not the same argument, and shouldn't run the same form.
04
Budget moved toward what's converting, audiences and placements cut when they aren't, and frequency watched before it turns your best ad into wallpaper. Decisions made on the account's own data, weekly.
05
A structured queue of angles — pain, self-diagnostic, price anchor, proof — versioned and tested against the account's own history. Winners get scaled, losers get cut, and the log of what beat what stays with your account.
06
Campaigns checked daily, not at month end. You get a direct line to the person making the changes, and a plain-language answer when you ask why the cost per lead moved.
How we work
Nothing here is a black box. You'll know what's being built, what it's being tested against, and what changed week to week — because you're going to be asked to close the leads it produces.
01
Market, capacity and offer.
Before a dollar moves, we settle what a qualified lead actually looks like for your business — job value, service radius, and how many extra jobs a month your crew can genuinely absorb without the schedule falling over.
02
Creative written for the trade.
Each account runs a deck of scripts rather than a single ad, versioned and tested against its own data. Hooks are proven in market instead of guessed at in a planning document.
03
Filtering before it reaches you.
The form does work. Questions are written to disqualify politely — renters, out-of-radius, and jobs too small to be worth the drive get filtered before they ever land in your phone.
04
Follow-up and the weekly read.
Getting the lead is half of it. The follow-up layer keeps a prospect warm between the form fill and your call, including a heads-up text so your number isn't a cold ring from a stranger.
Founded and run by Zak. Every account is built, written, launched and watched by the same person you talk to on the phone — which is the only way a client list this short makes sense.
— Zak
Who you're working with
The most common thing clients say about ZGR Creatives has nothing to do with targeting or creative. It's that someone answers, quickly, and knows the account without having to look it up.
That's deliberate. A short client list means every account gets scripts written specifically for it, checked against its own performance data, with new versions every round — instead of a template rotated between fifty accounts by whoever is free that week.
The offer
Written into the agreement, before anything goes live. If the campaigns don't hit it, you aren't the one carrying that.
Straight answers
Anything not covered here, ask on the call — you'll get a straight answer, including "no".
Next step
Thirty minutes, one-to-one with Zak. We'll look at your market, your capacity and whether you're a fit — and you'll get the guarantee laid out in writing either way.
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